agra2b GmbH takes the protection of personal and company data very seriously, and we make every effort to ensure that this data is collected and used in accordance with the data protection laws currently in force. 

In these Data Protection Guidelines, we shall explain to you which data is necessary for us to provide the services you require. We collect and save your data only if this is permissible by law and/or you have given us your consent.

1. Overview

agra2b GmbH collects, saves and processes data obtained in the context of the contractual relationship and personal data (all of which is called inventory data), as well as other data which arises in the context of the execution of services by agra2b GmbH and is necessary for the purposes of implementing the contract, billing and executing the services required by customers (usage data), in accordance with the statutory data protection provisions. In concluding the contract, the customer explicitly agrees that these Data Protection Guidelines will apply, including the methods and processes described here.

2. Scope

These Data Protection Guidelines apply to the website operated by agra2b GmbH, Dr.-Rau-Allee 82, 48231 Warendorf, Germany:

When you visit our website and use our virtual platform, we must collect, process and use data as far as is necessary. Any use of your data beyond this scope, e.g. for advertising, may only take place if you, as the customer, have given us explicit prior consent for this use.

agra2b GmbH stores server protocols with the IP addresses of visitors to the website, the browser type, the browser language and one or several cookies which identify the browsers used by website visitors. If, by registering, the customer has concluded a contract with agra2b GmbH and consented to the data protection provisions of agra2b GmbH, we shall collect and save the following data, which is necessary for the implementation of the contract:

agra2b GmbH saves company and personal data entered by the customer during initial registration (inventory data such as, for example, company name, name of contact person, postal address, telephone number, e-mail address).

In addition, agra2b GmbH saves all company and personal data that arises from the use of the virtual platform (usage data). Firstly, this includes data saved and/or changed by the customer in his personal agra2b GmbH company area (e.g. address, contact person, telephone number, e-mail address, etc.).

Secondly, this includes data that arises during the processing of an order (e.g. product specifications, quantities, own Purchasing Terms, etc.).

Furthermore, we also save data required for the correct billing of your use of the agra2b GmbH virtual platform (customer number, tendering procedure reference number, order number, order volume, etc.)

agra2b GmbH saves and processes the customer’s personal data if this is necessary for the execution of the required service. agra2b GmbH saves and processes data for advertising purposes only if the customer has given his explicit prior consent to this use. If the customer no longer consents to the use of his data for advertising purposes, this consent can be revoked at any time; if it is revoked, agra2b GmbH will block the use of the data for these purposes.

Personal data will be forwarded to third parties only in accordance with strict German data protection provisions or with the customer’s explicit consent. If, in the course of processing order data, any data is forwarded to service providers and/or related companies, the latter will also be subject to the provisions of the German Data Protection Act and other statutory provisions, and they will act exclusively according to the instructions of agra2b GmbH.

3. Use of cookies

agra2b GmbH uses cookies. A cookie is a file which is saved on the computer of a visitor to a website as soon as he calls up the website. If he calls up the website again, the cookie which was saved the previous time shows that he is making a repeat visit. agra2b GmbH transmits cookies via a web browser to your computer’s hard drive, and it can read the latter during your current visit to the website and if you make a subsequent visit. Using your browser’s safety standard, agra2b GmbH cookies are protected against being read by third parties. Cookies are primarily intended to make your use of our services as easy and convenient as possible. Using cookies enables our systems to recognise your browser and makes it easier for you to access our special features. If you wish to deactivate cookies, you can use the “Help” function of your web browser, which will inform you how to adjust your settings in order to prevent new cookies from being saved. 

You can also use the “Help” function of your browser to obtain information about other possible cookie settings, e.g. the information and warning function concerning the deletion of existing cookies. In order to guarantee unrestricted and trouble-free use of our website, we recommend that you leave the cookie function fully activated.

4. Supply of data to third parties

Unless expressly indicated in this declaration, your data will not be shared with third parties except in cases where there is a legal obligation to do so or data has to be transmitted in order to implement the contractual relationship. External service providers and partner businesses, such as online payment providers only receive your data insofar as this is necessary to process your order. In such cases, the scope of the data transmitted is kept to the minimum essentials. If our service providers come in contact with your personal data on our behalf, we ensure that they comply with the requirements of data protection legislation to the same extent. You should also note the data protection information supplied by the provider. The service provider is responsible for the content of external services and we take all reasonable steps to verify that the services comply with legal requirements.

5. Custom Audience Pixel (Custom Audience from Your Website)

Custom Audience Pixel ist ein kleines Stück Java Skriptcode, dass wir auf jeder unserer Websiten integriert haben. Dieses Stück Code stellt eine Reihe von Funktionalitäten für das Senden von anwendungspezifischen Ereignissen und benutzerdefinierten Daten an Facebook zur Verfügung. Wir nutzen Custom Audience Pixel zur Erfassung von Informationen hinsichtlich der Art wie Besucher unsere Website benutzen. Zu diesem Zweck enthält jede unserer Webseiten ein Custom Audience Pixel. Dieses Pixel erfasst und meldet an Facebook Informationen über die Browsersitzung des Nutzers, eine gehashte Version der Facebook-ID und die URL welche betrachtet wird. Jeder Facebook-Nutzer verfügt damit über eine eindeutige und geräteunabhängige Facebook-ID, womit es uns möglich ist die Nutzer über mehrere Geräte hinweg auf dem sozialen Netzwerk Facebook anzusprechen und wiederzuerkennen, so dass wir unsere Besucher im Rahmen von Facebook-Anzeigen erneut zu Werbezwecken ansprechen können. Nach 180 Tagen werden die Benutzerinformationen gelöscht, bis der Benutzer wieder unsere Website besucht. ‚Custom Audience from Your Website‘ hat Ihre Privatsphäre im Auge. Es werden daher keine persönlichen Informationen an agra2b GmbH über die einzelnen Websitebesucher bekanntgegeben und Website-Kundenzielgruppen können von agra2b GmbH nur gezielt in Anzeigen beworben werden, sobald die Kundenzielgruppe zahlenmäßig eine kritische Masse erreicht hat. Hierdurch ist es für agra2b GmbH unmöglich einzelne Identitäten von Besuchern aufzudecken.

6. Google Analytics

This website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses cookies, which are text files saved on your computer which make it possible to analyse your use of our website. The information produced by the cookie about your use of this website is generally transmitted to a Google server in the USA, where it is stored. If, however, IP anonymisation is activated on this website, your IP address will be truncated in advance by Google within the Member States of the European Union or within other signatory states of the European Economic Area Treaty. Only in exceptional cases will your full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information in order to evaluate your use of the website, to compile reports about website activity and to provide the website operator with further services linked to website use and internet use. The IP address transmitted from your browser by Google Analytics will not be grouped with other data by Google. You can prevent the saving of cookies by adjusting the settings of your browser software accordingly; however, we should advise you that, in this case, you may not be able to make full use of all the features of this website. Moreover, you can prevent Google from collecting any data created by cookies concerning your use of the website (including your IP address) and also prevent Google from processing this data, by downloading and installing the browser plugin provided via the following link (

Further information concerning terms and conditions of use and data protection can be obtained by visiting the following websites and

7. Google-Tag-Manager

This website uses Google Tag Manager. Google Tag Manager is a solution that allows marketed website tags to be managed using an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not register personal data. The tool causes other tags to be activated which may, for their part, register data under certain circumstances. Google Tag Manager does not access this information. If recording has been deactivated on domain or cookie level, this setting will remain in place for all tracking tags implemented with Google Tag Manager.

8. Facebook-PLugins (Like-Button)

On our pages, plugins of the social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA) are integrated. The Facebook plugin you can see the Facebook logo or the “Like Button” (“Like”) on our side. An overview of the Facebook-plugins here:

When you visit our pages, the plugin establishes a connection between your browser and the Facebook server is established. Facebook receives the information that you have with your IP address visited our site. If you click on the Facebook “Like” button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. Thereby Facebook can assign your visit to our site with your user account. We point out that we as providers of the site have no knowledge of the content of the transmitted data and use of that data through Facebook. For more information, please see the privacy policy of Facebook

If you do not wish that Facebook can assign your visit to our pages to your Facebook account, please log out from your Facebook account.

9. Information and Data Amendment

Upon the customer’s request, agra2b GmbH will provide information, at any time, on which data concerning the customer is being stored. If any of the data being stored is incorrect in any way, in spite of all our efforts to ensure that data is accurate, complete and up-to-date, agra2b GmbH will amend the incorrect data immediately upon request.

Data amendment requests of this kind must be sent to:
agra2b GmbH
Dr.-Rau-Allee 82
48231 Warendorf, Germany

You can contact the Data Protection Officer at agra2b GmbH at the following e-mail address:

As regards the use of public access areas provided by the website , in which customers can voluntarily enter personal information (forums, commentary functions etc.), please note that information of this kind that has been entered voluntarily can be viewed, collected, saved and used by other users. Therefore, we recommend that you exercise caution when entering personal information and always behave responsibly in order to avoid misuse of your data by third parties.